Customers in North and East India can now avail exclusive offers on their favourite. McDonald’s items via dine-in, take-away & drive-thru.
New Delhi, March 23, 2021: McDonald’s India – North and East, has introduced a new brand app –‘McDonald’s’ – to provide consumers with special deals & offers that can be redeemed at dine-in, takeaway or drive thru.
Through the new McDonald’s app, the brand aims to enhance its customer experience as well as engagement by offering them #TheRealDeal and the best of McDonald’s all on one single mobile platform. In addition to great deals and offers, the app also allows one to order McDelivery, share feedback, learn more about the menu, and much more.
The new McDonald’s mobile app is aimed at leveraging the power of ubiquitous mobile platform to drive better customer engagement. “We are scaling our efforts in 2021 using technology to elevate our customers’ experience. The McDonald’s mobile app is an important part of our strategy to delight our customers with #TheRealDeal on their favourite McDonald’s menu items, says Robert Hunghanfoo, Head, CPRL (Connaught Plaza Restaurants operates McDonald’s restaurants in North and East India).
In its 25 th year of operation in the country, McDonald’s India – North & East, plans to leverage technology, restaurant modernization and menu innovation to drive better customer experience and engagement in 2021 and beyond.
With Food safety and quality always at the core, all McDonald’s products go through comprehensive quality checks, from farm to table, so that the customers can enjoy safe and delicious food every time they choose McDonald’s. As a commitment to quality and safety in the current times, McDonald’s India – North and East has introduced the Global ‘Safety+’ program that includes nearly 50-plus process changes in the restaurant operations. Safety+ is a Global system of enhanced hygiene and safety practices that help ensure that every part of the McDonald’s experience is safe for its customers and employees. It builds on more than six decades of safety-first leadership in McDonald’s restaurants.
About McDonald’s India –
North and East: McDonald’s restaurants in North and East of India are operated by Connaught Plaza Restaurants Pvt. Ltd. McDonald’s is committed to deliver the highest quality restaurant experience to its customers in India and serves a variety of menu options made with quality ingredients sourced locally. McDonald’s serves millions of customers annually at its 140 restaurants across North and East of India and provides direct employment to more than 5,000 people. With a customer-centric approach, McDonald’s operates through a variety of formats and brand extensions including standalone restaurants, Drive-thru’s, 24/7 restaurants, McDelivery for customer convenience and experience.